How far would you travel to see your mum?
Ah Mother’s Day, the one day a year we get to truly celebrate the great women of our lives for all they do or have done for us in the past. Whether it’s jumping in the car to visit her for a cuppa or planning a big family gathering with lots of cake and treats, we all have our own ways of showing our mum what she means to us.
With this in mind, we thought you may be interested in this latest article from airFair who recently published the below research on just how far people are willing to travel to see their beloved mums this weekend.
With Mother’s Day just around the corner on Sunday 11 March, a survey has revealed that Brits are willing to go the extra mile (10,000 to be exact) to spend quality time with their mum.
The travel experts at airFair asked 1,000 Brits how far they would travel to see their mum on Mother’s Day, with 43 per cent saying they would be prepared to travel up to a huge 10,000 miles.
This is the equivalent of flying from London to Sydney, Australia – a long haul flight taking approximately 22 hours with a one way ticket.
Males represented the majority of the 43 per cent, supporting the idea that Britain has a nation of ‘mummy’s boys’*, but females weren’t far behind making up 41 per cent of those who chose 10,000 miles.
Millennials aged between 25 and 34 were the dominant age group willing to travel 10,000 miles, which may come as no surprise as 3 in 4 tech-savvy millennials have travel apps on their phones, with 85 per cent saying they check multiple travel sites for the best deal**.
Results also showed that 39 per cent of Brits said they would travel up to 1,000 miles to see their mum on Mother’s Day, which is the entire length of the UK and some more – a very long car journey or domestic flight.
Will Smith, head of airFair said: “We are a nation that loves to travel and the survey results reveal we certainly love our mums too, as making a 10,000 mile journey to spend one day with them is real dedication. It goes to show how important mums are in our lives, and that Mother’s Day remains a valued tradition to celebrate.
“It was interesting to see millennials emerge as the majority of those willing to travel around the world, proving that advancements in technology allow for travel-savvy generations which our airFair App supports.”
Whilst the origin of Mother’s Day dates back to the ancient Greek times, the way in which we celebrate it today began in America in the early 1900s. It is a worldwide occasion and exchanging cards and gifts is a big part of British culture – in fact, Brits buy more cards per person throughout the year than any other nation***.
According to the Office for National Statistics****, visits abroad by UK residents increased by 5% from March 2016 to March 2017, with a total of 4.6 million visits last year. Could our family orientated nation beat last year’s statistics in 2018? We’ll soon find out.
airFair is the UK’s first flight delay compensation app. For more information visit www.airfair.com.
*https://www.confused.com/press/releases/2014/a-nation-of-mummys-boys
***http://www.greetingcardassociation.org.uk/resources/for-publishers/the-market/facts-and-figures
